Growth · Boutique real estate development · Puerto Vallarta, Mexico
The development that needed to exist in two languages before it could sell
A boutique residential development in a beach destination sells to Mexican and foreign buyers alike. It was heading into pre-sales with no brand identity, no digital presence and no sales material in either English or Spanish.
At a glance
- across site, listings and print
- 2 languages
What was built
- Brand identity and visual system for the development.
- Bilingual English-Spanish copy for listings and sales material.
- Public site casahidalgopuertovallarta.com, listing-portal publication and an Instagram campaign.
- Printed material for the on-site sales team.
What changed
The development went into pre-sales with one coherent brand in both languages and an active presence on the channels where each buyer profile looks, without hiring a different agency for each piece.
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